Privacy Policy
Last Updated: April 17, 2025
This Privacy Policy explains how CITIZEN VAULT LTD ("we", "us", "our") collects, uses, and stores your personal information when you use our website, register interest, or use our services.
1. Data Controller
The personal data collected is controlled by:
CITIZEN VAULT LTD
Company Number: 16392506
Registered Address:
115 Gazette Buildings
168 Corporation Street
Birmingham
B4 6TF
United Kingdom
2. Information We Collect
We collect information you provide directly to us, and also some information automatically when you use our website:
- Your Email Address (when you provide it, e.g., registering interest)
- Automatically Collected Information: When you visit our website, we automatically collect certain information about your device and usage through cookies and similar technologies (subject to your consent where required). This may include:
- Technical information (e.g., IP address [which may be anonymized by our analytics provider], browser type and version, device type, operating system, time zone setting).
- Usage data (e.g., pages you visited, time spent on pages, links clicked, interaction patterns, referring website addresses).
3. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies (like pixels or web beacons) to distinguish you from other users, provide essential functionality, and help us analyze and improve the Service. A cookie is a small file of letters and numbers stored on your browser or device.
We use the following types of cookies:
- Strictly Necessary Cookies: Required for the operation of our website (e.g., session cookies). These do not require your consent.
- Analytical/Performance Cookies: Allow us to recognise and count visitors and see how they move around our website (e.g., Google Analytics cookies). These help us improve how our website works. We only use these cookies if you give us your consent via our cookie consent banner.
You can manage your cookie preferences at any time through the cookie consent banner or tool provided on our website. You can also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you block all cookies (including essential cookies) you may not be able to access all or parts of our site.
For more general information about cookies, please visit aboutcookies.org.
4. Website Analytics (Google Analytics)
Subject to your consent provided via our cookie banner, we use Google Analytics (provided by Google LLC) to collect information about how visitors use our website. We use this information to compile reports and to help us improve the site.
Google Analytics collects information such as the number of visitors to the site, the pages they visit, the time spent on the site, the type of device and browser used, and general geographic location (derived from IP address, which Google may anonymize). Google Analytics uses cookies (e.g., `_ga`, `_gid`) to gather this information, as detailed in our Cookies section above.
The information generated by the cookies about your use of our website is usually transmitted to and stored by Google on servers in the United States or other locations. Google acts as a data processor for us and uses this information according to its own privacy policies.
For more information on how Google uses data when you use partner sites or apps, please see: How Google uses data when you use our partners' sites or apps. You can review Google's Privacy Policy here: Google Privacy Policy.
Opting Out: You can withdraw your consent for Google Analytics tracking at any time via our cookie consent banner/settings. Additionally, you can prevent Google Analytics from collecting data across all websites by installing the Google Analytics Opt-out Browser Add-on: Google Analytics Opt-out Browser Add-on.
5. How We Use Your Information
We use the information we collect for the following purposes:
- To acknowledge your registration of interest.
- To send you updates regarding development, beta testing, and launch (where you have requested them).
- To provide and manage our services (if applicable).
- To communicate important information related to your account or our services.
- To analyze website traffic and usage patterns using tools like Google Analytics (where consent is given) to understand how our Service is used and to improve its functionality, content, and user experience.
- To maintain the security and operational integrity of our website.
6. Legal Basis for Processing
Our legal basis for collecting and processing your personal data depends on the specific context. Primarily, we rely on:
- Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., signing up for marketing updates, or consenting to the use of non-essential cookies and analytics technologies via our cookie banner).
- Contract: Where processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
- Legitimate Interests: Where processing is necessary for our legitimate interests (e.g., maintaining website security, responding to inquiries), provided your rights and interests do not override those interests. We do not rely on legitimate interests for non-essential tracking where consent is required.
7. Data Storage and Security
Your information is stored securely. We implement appropriate technical and organisational measures to protect your data against unauthorized access, loss, or misuse (e.g., secure hosting, access controls). However, no internet transmission is completely secure.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements, or until you request its deletion according to your rights.
9. Your Data Protection Rights (UK GDPR)
Under UK GDPR, you have certain rights regarding your personal data: Access, Rectification, Erasure, Restrict Processing, Object to Processing, Data Portability, Withdraw Consent.
- Right to Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate data.
- Right to Erasure ('Right to be Forgotten'): You can request the deletion of your data.
- Right to Restrict Processing: You can request that we temporarily stop processing your data.
- Right to Object to Processing: You can object to processing based on legitimate interests or for direct marketing.
- Right to Data Portability: You can request transfer of your data to another service.
- Right to Withdraw Consent: You can withdraw your previously given consent at any time. For consent related to cookies and analytics, this can typically be done via our cookie consent banner/settings. For other consent (e.g., marketing emails), use the contact details below or the unsubscribe link provided.
To exercise any of these rights, please contact us at:info@citizenvault.co.uk.
We aim to respond within one month. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
10. Third-Party Sharing
We do not sell or trade your personal data. We may share your information with trusted third-party service providers who assist us in operating our website and providing services (e.g., hosting providers, email delivery services), under strict data processing agreements. We will not share your data with third parties for their marketing purposes without your explicit consent.
Specifically, we share information collected through analytics cookies with:
- Google LLC: For website analytics services (Google Analytics), as described above. Data is processed according to Google's privacy policies.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes are effective immediately upon posting the revised policy here with an updated "Last Updated" date. We encourage you to review this page periodically.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:info@citizenvault.co.uk